Super Bowl Shopping Guide

Give me an S-H-O-P-P-I-N-G! Yes, you’re here in sunny South Florida to cheer on the Saints or Colts, but Miami has also got some serious shopping haunts hidden up its sleeve. From brand spankin’ new Puma kicks to 100% Capri’s crisp linen shirts, here’s our guide on where to shell out your hard-earned cash while in town for the Super Bowl.


Tourists love this mall for obvious reasons — it’s a one-stop shop. Home to anchors such as Bloomingdale’s, Nordstrom, Macy’s, Sears and JC Penney. The mall houses a unique blend of retailers — from Ted Baker to Sony Style. You can also catch a flick at their AMC Theater which boasts an IMAX 3D experience.

Ted Baker London: This Brit IT designer’s quirky clothing for both men and women calls Aventura home. Best known for their colorful men’s shirts with unique details, the store itself is an off-beat experience. Londoners love this label and know you can too. Ted Baker London; (305) 466-9099.

Puma: Get the latest Puma shoes and gear at the official Puma store. Scoop up some sweet running shoes, tracksuits, hoodies and more at this athletic gear shop adored by men, women and even kids. Puma; (305) 931-3271.

Ferrari Store: Start your engines! This mall is also home to a red-hot Ferrari store. Snag an official Ferrari hat, tee, jacket, wallet, watch, bike and more at this crimson-colored store. The vintage Formula One car proudly on display is not to be missed either. Ferrari Store; (305) 692-5288.

Aventura Mall is located at 19501 Biscayne Boulevard, Aventura.


The main shopping and dining vein of Miami Beach, consider Lincoln Road the must-see spot during your jaunt. People watching at this pedestrian friendly promenade is also a favorite pastime, so be sure to order up a café con leche and chill at one of its many outdoor cafes while recharging your batteries.

Alchemist: Forget bringing home a palm frond-print pareo. Alchemist houses the chicest designer labels — Givenchy, Dior Homme, Rick Owens, Lucien Pellat-Finet and Natalia Brill. Also in store are vintage Chanel jewelry — tres chic. Alchemist, 438 Lincoln Road, Miami Beach; (305) 531-4653.

Base: Tired of the same ol’, same ol’? Then bounce over to Base — the epicenter of all things cool, quirky and hip. Off-the-beaten-path designers such as Miansai (jewelry), Luis Morais (jewelry), Fred Perry (clothing), Rogan (clothing), Nice Collective (clothing) and Tsovet (watches) are up for keeps. Be sure to groove to some beats at their renowned music bar. Base, 939 Lincoln Road, Miami Beach; (305) 531-4982.

Books & Books: Bibliophiles can’t get enough of this bookstore. Why? Books & Books is the anti-Borders where intimacy and one-on-one help isn’t a foreign concept. Hard-to-find titles and signing events are always on hand. Order up lunch at their café after browsing — their chicken curry salad and couscous is to die for. Books & Books, 933 Lincoln Road, Miami Beach; (305) 695-8898.

Optical Shop of Aspen: With year-round rays, a pair of stunning shades is a must. The Optical Shop of Aspen carries a spate of sunglass designers such as Cartier, Blinde, Carrera, Chrome Hearts, Oliver Peoples and Marc Jacobs. Optical Shop of Aspen, 509 Lincoln Road, Miami Beach; (786) 276-8003.


The well heeled may shop here, but even if you’re on a budget, a break to Bal Harbour is a must. How come? Bal Harbour Shops is one of the crown jewels of the United State’s shopping scene. Aside from anchors such as Saks Fifth Avenue and Neiman Marcus, koi-fish filled Bal Harbour Shops is home to haute couture houses Carolina Herrera, Harry Winston, Oscar de la Renta, Armani, Graff Jewelers, D&G, Valentino, Chanel, YSL, Cartier, Fendi and more. Here are some local faves — special to Bal Harbour Shops — when strolling the Champs Elysées of South Florida:

100% Capri: No need to jet set to the island of Capri for the finest Italian linens. This recent addition to Bal Harbour Shops carries crisp blouses, jackets, pants and dresses in white, chocolate, natural and navy blue hues. 100% Capri; (305) 866-4117.

Addict: Addicted to kicks? Then Addict is the cure for your sneaker fixation. Find fashion-forward footwear by Ugg Australia, Nike, Adidas, Puma, Lacoste, Sabelt and Michael Toschi. Addict; (305) 864-1099.

Lulu Denim: junkies, this is the spot for you. Lulu is the place to pinpoint the perfect pair of jeans. Slip on a pair of AG, Diesel, Robin’s, True Religion dungarees and tees by Superdry and Scotch & Soda. Staff will happily decipher the perfect size and fit for you. Lulu; (305) 868-1845.0

Bal Harbour Shops is located at 9700 Collins Avenue, Bal Harbour; (305) 864-1801.


Just a block from the beach, Lower Collins (the area between Fifth and Nineteenth Streets) is peppered with bikini-clad characters looking for club wear or a nibble to eat. Nestled between big guns such as Sephora, Tommy Hilfiger, Club Monaco, Ralph Lauren, Nicole Miller, United Colors of Benetton, Quicksilver, Arden B., Urban Outfitters, MNG by Mango, Zara and Barneys New York Co-Op., denizens love these distinctive shops:

Atrium: The Kardashian sisters shop here for a reason and that’s because Atrium prides itself on carrying exclusive designer clothing and accessories. Unearth Alexander McQueen, Nudie Jeans, PRPS, Brogden and more. Atrium, 1931 Collins Avenue, Miami Beach; (305) 695-0757.

Intermix: This is every Miami glam gal’s go-to shop thanks to its hip assortment of women’s clothing and accessories. Dig up duds by Rag & Bone, Gryphon, Veda and Torn. Stumble upon jewelry by Kenneth Jay Lane and Sydney Evans. Shoes by Fendi, Giuseppe Zanotti and Sergio Rossi and handbags by Chloe, Juliette and Jake, and Stella McCartney are all in the mix, too. Intermix, 634 Collins Avenue, Miami Beach; (305) 531-5950.

Kidrobot: For the kid that never wants to grow up, there’s Kidrobot. Home to collectible toys, apparel and art, Kidrobot collaborates with top international artists in the graffiti, fine art, fashion, industrial design, illustration and music realms. A purchase here — say a trippy Thumper doll — makes for an excellent conversation piece back home. Kidrobot, 638 Collins Avenue, Miami Beach; (305) 673-5807.

The Webster: The Webster is arguably the most chi-chi shop on Collins thanks to its affinity for high-end designers like Alaia, Balenciaga, Eres, Miu Miu, and Prada. The three-level store isn’t limited to opulent clothing, shoes, bags, jewelry and watches — be sure to take a gander at the photography and dine at its acclaimed Parisian restaurant Caviar Kaspia. The Webster, 1220 Collins Avenue,
Miami Beach; (305) 674-7899.