Why celebrities flock to this South Beach spot for sweets and comfort food

The who: The celeb-friendly brasserie Sugar Factory opens its second Miami outpost (the first is on Ocean Drive) on Lincoln Road. Executive chef Christophe Bonnegrace oversees this location in addition to the chain’s other locations in Chicago, New York and Las Vegas. 

The space: The former Sushi Siam space has less of a Wonkaesque candy store vibe than the Ocean Drive location. Instead, there’s ample outdoor seating on the pedestrian mall and a black-and-white lacquered dining room with a white marble bar and framed pictures of celebs who love the decadent restaurant. 

The cocktails: Can be had in 60-ounce goblets made with liquid nitrogen and festooned with lollipops, gummy candies and fruit. The bar specializes in dessert martinis.

The dishes: Upscale comfort food and over-the-top desserts. The broad menu lists crepes, pancakes, salads and sandwiches along with dozens of desserts. Prices are typical for South Beach with starters $9-$16 and mains $15-$29.

Starters include mac ‘n’ cheese pops, popcorn shrimp and grilled mini burgers. There are over a dozen crepes and pancake dishes including savory combos such as the shrimp crepe with sun-dried tomatoes and a fried chicken and waffles. Salads are generously-sized and run the gamut from a salmon salad made with romaine, diced avocado, mango, fresh cilantro, and sherry vinaigrette to a “Garbage” bowl filled with greens, salami, pepperoni, provolone, avocado and cucumbers. Larger mains include a chicken marsala, paella and eggplant Parmesan. Classic steak frites is available five ways, including with Roquefort or Bearnaise sauce.

The Lincoln Road location also has introduced new menu items including decadent (and social media-friendly) milkshakes, such as the Caramel Sugar Daddy Cheesecake garnished with a slice of cheesecake, round rainbow lollipops and sprinkles, and the bacon cheeseburger milkshake made with a strawberry shake, M&Ms, pretzels, bacon strips, and a cheeseburger slider. New burgers include the Big Cheesy, an Angus beef patty topped with creamy mac and cheese; and the Farmer burger: an Angus beef patty with a fried egg, brown gravy, white cheddar, caramelized onions and fries.

Desserts get serious with ice cream sandwiches, chocolate mousse cake and those crepes topped everything from marshmallows to roasted apples. 

Bottom line: Clearly South Beach loves the gluttonous offerings here, enough to warrant a second spot for folks to get their crazy milkshakes and burgers.