Inside new EAST, Miami hotel at Brickell City Centre

When EAST, Miami hotel (788 Brickell Plaza, Brickell; 305-712-7000) opens its doors on Tuesday, May 31, it will be the first element of the highly anticipated Brickell City Centre to debut. The $1 billion mixed-use development by Swire Properties is set for completion in the fall and will include luxury retail, dining, condos and office towers on a nine-acre campus in the heart of Brickell. For guests of the Arquitectonica-designed luxury lifestyle hotel—as well as Brickell residents—all of this will be at their doorstep.

The current state of construction at Brickell City Center.

“EAST, Miami is for the local community and we are very proud to be part of this city,” said Laurent Fraticelli, EAST, Miami’s General Manager, at the ribbon cutting Tuesday morning. The hotel has forged partnerships with local businesses like Panther Coffee and Jojo Tea, as well as arts organizations, including YoungArts and PAMM. “We all truly believe we can make history here,” added Fraticelli.

Part of that history-making is the fact that EAST, Miami is the first U.S. outpost of the Hong Kong-based hotel brand. “EAST is a powerful name,” says Fraticelli, “But it’s new to the U.S. market. It will take some time for guests to get to know it.” However, that proof of concept has already been tested with Brickell Key, the billion dollar master plan Swire developed over a decade ago that includes Mandarin Oriental, Miami.

The parilla at Quinto La Huella.

EAST, Miami is also introducing the first North American restaurant by the team behind Uruguay’s acclaimed Parador La Huella. Located on the hotel’s fifth floor, Quinto La Huella brings the South American parilla tradition to Miami. With dishes cooked over an open flame in a warm, wood-flanked kitchen designed by LA’s Studio Collective, the restaurant’s signature dishes include ribeye with chimichurri, sweetbreads and filet of hake a la plancha, as well as fresh pizzas and crudos. With cushy banquettes, ample outdoor space and bar seating around the parilla for front row views of the grill masters in action, the setting is decidedly chic, yet laidback—a cosmopolitan version of their beachside restaurant in Jose Ignacio Park.

While Quinto La Huella is grounded in Uruguay, the hotel’s rooftop bar Sugar transports guests to Bali with a lushly landscaped outdoor lounge and elaborate carved wooden bar. It should be a welcome addition to the Brickell nightlife scene.

A residence suite at EAST, Miami.

EAST’s 352 guest rooms include 89 one-, two- and three-bedroom “residence suites,” which are fully equipped apartments with kitchens and laundry for extended stays or those who simply desire a home away from home experience. With interiors by New York’s Clodagh Design, rooms are contemporary, yet comfortable with plush, upholstered sofas in neutral earth tones and subtle pops of orange, EAST’s signature color. Accent walls behind the beds are shimmering representations of the sun reflecting on water for an appropriately Zen aesthetic, while floor-to-ceiling windows and spacious balconies reveal panoramic views of Biscayne Bay and the Brickell skyline.

The poolscape.

To round out the amenities, EAST offers a 20,000 square-foot pool deck with two swimming pools, a cold plunge and hot tub, as well as 20,000 square-feet of flexible meeting space with breathtaking city views. There’s plenty to tempt both leisure and business travelers, as well as Miami locals. Opening rates from $195.

Shayne Benowitz is’s travel editor. Follow her on Twitter @ShayneBenowitz