Top Events Public and Private for Miami Swim Week 2013

 

Get on the list or try and sneak in to our picks for the top events during Miami Swim Week

Mara Hoffman
Designer Mara Hoffman with the Mercedes-Benz E Class wrapped in her design.
 

By Annie Vazquez | Miami.com

South Florida’s most anticipated fashion week will be making a big splash in Miami Beach for five days starting this Thursday, July 18 and concluding on Monday night, July 22.

Next to Art Basel, Swim Week is one of the city’s major style happenings. There will be infinite runway shows featuring scantily clad bikini models, a bevy of celebrities attending, top designers presenting, as well as major beauty and fashion brands throwing parties, drawing over 12,000 journalists, buyers and style mavens.

At the epicenter of Swim Week, Mercedes-Benz Swim 2014 takes place at the Raleigh Hotel and will have its usual designer stars like Mara Hoffman and L*SPACE by Monica Wise. This year they’ve added several newbies to their scene like Roxy Pop Surf and brought back brands like VIX and Beach Bunny who have been absent from the shows for a few years. In the realm of swim satellite shows and events, one sure can’t miss is beloved cartwheeling Betsey Johnson’s SS14 at the Betsey Hotel and Wildfox’s Soho House pool runway party.

Speaking of parties, there’s loads of them like ASOS’ pool fiesta, Ocean Drive magazine’s cover party and the Escape Miami Style Lounge at the Sagamore, Art Hotel.

Though the majority of Swim Week is invite only, on Friday, July 19, thanks to Mercedes-Benz, 12 lucky winners will be able to win seats to the runway shows at the Raleigh. A special E-Cabriolet bedecked in a Mara Hoffman 2014 print will be driving around the streets of South Beach giving away 12 tickets between the hours of 3 p.m. and 6 p.m.

Open to the Public

Escape Miami Swim Week Lounge
Location: Sagamore Hotel, 1671 Collins Avenue., Miami Beach
Date and time: Saturday, July 20 from noon to 5 p.m.
Why: It’s the ultimate beach party filled with snowcones, surfer models, beach bombshells, bloggers fashion presentations, complimentary spa and beauty treatments like a Bobbi Brown beauty bar. Plus, a street fashion photo installation featuring 30 of Miami’s top fashion bloggers called “Summer Crush.” RSVP to EscapeMiamiRsvp@krepspr.com

 

Peroni Emerging Designer Series
Location: 
SLS Hotel, 1701 Collins Avenue., Miami Beach
Date and time: Wednesday, July 17, 8PM
Why: 9 up and coming designers will present their Italian inspired apparel to become a winner. Judges will select their favorite. RSVP to PeroniStyle@ThisisMission.com


Funkshion
Location:
SLS Hotel, 1701 Collins Avenue., Miami Beach
Date and time: Thursday, July 18 - Sunday, July 22
Why: There’s plenty of runway shows to catch from Barraca Chic to Sinesia Karol and Sonia Vera Swimwear. To attend RSVP to FashionWeekMiami.com

 

LDV Hospitality & UG Strategies Presents Swim X Galore Rooftop Pool Party
Location:
Rooftop Pool at the Gale Hotel
Date and time:
Saturday, July 20, 2 - 6 p.m.
Why: Galore Magazine hosts a swanky party in celebration of their Bombshell issue with supermodel hosts Nina Agdal, Julie Henderson and Ashley Sky hanging out poolside. DJ sets by Joshua Menendez, ESS N EM, Gabby Mejia, Girls of Gramps and Stacie Todd and cold Peronis will keep you partying hard in the summer heat. Free, RSVP to attend: www.ugstrategies.com/swim


Don’t Worry Baby
Location:
Freehand Miami, 2727 Indian Creek Drive
Date and Time: Sunday, July 21,  2 - 7 p.m.
Why: Model and blogger Amanda Del Luca hosts the Skinny Kings pop-up shop at the hipster hostel featuring the latest swimwear provided by IShine365.  Stop till you drop or just enjoy complimentary swag bags by Poko or two hours of free food and drinks courtesy of Peroni and VitaCoco. Master DJs Star Slinger, Dude Skywalker and Gooddroid will be spinning their best beats. Free, no RSVP required.

Chromat Swimwear + WattsUp Rose
Location:
Freehand Miami, 2727 Indian Creek Drive
Date and Time: Monday July 22, 9 p.m.
Why: Designer Becca Charen shows off her swimwear line Chromat inspired by her experience as an architect and urban designer. Photographer Ben Watts showcases his new wine WattsUp Rose with an hour of complimentary wine. And what better way to round end Swim Week than with synchronized swimming by the T&M Sisters. Free, no RSVP required.

Style Saves
Location:
Soho House, 4385 Collins Ave., Miami Beach
Date and time: Friday, July 19, 9 p.m.
Why: Style Saves is a non-profit that builds confidence through clothing by providing underprivileged students new outfits for back-to-school. Proceeds from ticket sales go to the charity. To purchase tickets: http://stylesaves.charityhappenings.org

Swim Week at Nikki Beach
Location: Nikki Beach, One Ocean Drive ., Miami Beach
Date and time: Saturday, July 20 - Sunday, July 21
Why: Nikki Beach Miami presents the 3rd Annual "SPF", Sand - Play - Fashion. The 2-day celebration features runway shows from designers Montce, Kristina Ashley, Capristan, Taj by Sabrina and Verona High. Plus, pop-up boutiques, beauty treatments, sweets and champagne accompanied by music from courtesy of guest DJ, Miss Tara. RSVP here.

Untapped Fashion and Music
Location:
Highbar at the Dream Hotel, 1111 Collins Avenue
Date and time: Thursday, July 18, 8 - 11 p.m.
Why: Designers B Studded, Hadascha Luxury Resort Wear, Bexu Bikini, Raya Hanon, Diva Steps, Poetic Rhythm, BD503 Handbags, and CLEO Jewels will showcasing everything from swimwear, ready-to-wear, footwear and any type of wear you can imagine pn the rooftop of the Dream Hotel.
Why: There’s plenty of runway shows to catch from Barraca Chic to Sinesia Karol and Sonia Vera Swimwear. To attend RSVP to Untappedstyle@gmail.com


Notes from the Underground featuring  Mandalynn Swim Party
Location:
FDR at Delano, 1685 Collins Ave.
Date and time: Friday, July 19, 11 p.m.
Why: Swimwear brand Mandalynn will be hosting a pop-up shop and a presentation of their new collection inside FDR, one of Miami’s swankiest bars. Enjoy beats by the Midnight Peverts and Andrew Ward while you sip on complimentary cocktails from 11 p.m. to midnight.
Free, no RSVP required.

"A La Mode" Fashion
Location:
Trummer’s Drogerie at the Albion Hotel
Date and Time: Saturday July 20, 10 p.m.
Why: Designer Luis Valenzuela showcases his eccentric and artistic fashion designs at this swanky hideaway. Mixologist Albert Trummer will light up the night with his fiery cocktail creations and DJ Pratto and Leger spin beats.
Free entry, $15 cocktails. Open to the public.

Standard Swim
Location:
The Standard Hotel, 40 Island Avenue
Date and Time: Saturday, July 20 through Tuesday July 23, 10 a.m. - 6 p.m.
Why: Designers Araks, PRISM, We Are Handsome, Ivy Kirzhner, Melissa Shoes, and Swash will be showcasing their wares at the Standard’s first Swim Week designer showcase curated by Anna Laub of PRISM.
Free, open to the public. RSVP at swim@standardhotel.com

Invite Only

Roxy Pop Kick Off Party
Location:
Raleigh Hotel, 1775 Collins Ave., Miami Beach
Date and time: Thursday, July 18 from 8 to 10 p.m.
Why: Opens Mercedes-Benz Swim Week 2014. The brand which has been around for 25 years makes its debut at the event.

Ocean Drive Cover Party
Location: Surfcomber South Beach, 1717 Collins Ave., Miami Beach
Date and time: Thursday, July 18 from 9 p.m. to 11 p.m.
Why: Hosted by cover model Hannah Davis, the party will feature craft cocktails by Russian Standard Vodka, fashion by Trina Turk and Mr Turk, hors d’oeuvres by The Social Club, and a custom playlist by DJ Supersede.

Mara Hoffman
Location
:Raleigh Hotel, 1775 Collins Ave., Miami Beach
Date and time: Saturday, July 20 8 p.m.
Why: Hoffman is one of the designer darlings who features boho chic suits and dreamy ethereal gowns.

WildFox
Location:
Soho House, 4385 Collins Ave., Miami Beach
Date and time: Sunday, July 21 10 p.m.
Why: Beloved by hipsters and indie gals.

Chloe
Location:
Soho Beach House, 4385 Collins Ave., Miami Beach
Date and time: Saturday, July 21, 9 p.m.
Why: Expect la crème de la crème in the style world to be here ambling to get a glimpse at the labels new collection.

Lifestyle Retreat Lounge
Location
: James Royal Palm, 1545 Collins Avenue
Date and Time: Saturday, July 20 and Sunday, July 21, Noon - 5 p.m.
VIPs can take a breather and enjoy yoga sessions, spa treatments, complimentary food and beverage while they see intimate presentations of the latest swimwear designs.

Ford Artists Beauty Suite and Style Lounge
Location:
Soho Beach House, 4385 Collins Ave., Miami Beach
Date: July 19 and 20
Why: Lucky invitees will be pampered with complimentary blow-up, makeup, manicures and spray tanning by the incredible Ford Artists team of hair and make-up masters.

Ricardo Mor of Miami.com also contributed to this story

 

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