What’s a “Wynwood person?”
The kind who would be at Wynwood Life, the festival’s co-founder, Tony Albelo, 44, said.
“I hate to stereotype, but if we were to do an average Wynwood person it would be a person we call a hipster, definitely a millennial, maybe arrived on a skateboard or an Uber,” Albelo said. “Hipster has a negative connotation, but a Wynwood person is a cool, hip individual.”
Albelo’s three-day festival caters to what he and co-founder Javi Zayas, 32, call the “Wynwood lifestyle:” the art, music, fashion and food that make the neighborhood Miami’s memorable little art district.
But the 4th Annual Wynwood Life festival, which begins Friday at the Mana Front Lots, isn’t just about the typical Wynwood crowd, Albelo said.
“I truly think the crowd is a perfect cross-section of what Miami is: You’ll have a lot of people you would expect to be there, but you’ll also have people from West Kendall and Pembroke Pines and people you’d call ‘Wynwood-curious,'” he said.
A person is “Wynwood-curious” if they’ve never been to the area but are aware of its cool factor, Albelo said.
We did the math for reasons you should go to Wynwood Life. Check it out:
Your ears will feast on local acts, celebrity DJs and musicians all day at Wynwood Life. The three-day lineup includes performances by Otto Von Schirach, Tamboka, Jeano Music and Zander.
Frequent visitors to Wynwood know the neighborhood is home to great food. Wynwood Life will bring an assortment of tastes to the the Mana Wynwood Convention Center with help from Nice Cream, Twice Butter, Cantina Grill, Go Arepas and China Box, among others.
Albelo also encourages visitors to venture outside the festival to check out Wynwood’s fare. He said Wynwood Life is good for business because the neighborhood sees a swell of traffic.
“You could think that if a festival’s happening, who’s going to the restaurant next door? But there are so many people in the area, that the businesses are full,” he said.
Take your captivation for art to the next level by supporting the painters, illustrators and fashion entrepreneurs at Wynwood Life. There will be an art stage featuring international street artists and a competition for undiscovered talent because promoting art and its creators is central to the festival’s theme, Albelo said.
“We want to make sure that emerging artists have every opportunity that established artists have,” he said.
More than 100 artists have been invited to showcase their work during Wynwood Life.
This isn’t a popularity contest, but last year 20,000 people went to Wynwood Life. This year Albelo said the crowd is expected to hit 30,000. You could be a cool kid, too.
Or you could just enjoy taking in all the sights, Albelo said.
“Insider secret: It’s really the best way to people watch. Come just to look at the people and the characters,” he said. “It’s an awesome crowd.”
Fashion has had a place in Wynwood before it was the go-to cool place. It was something Albelo and his friends recognized before creating Wynwood Life.
“We saw there was a vibe,” he said. “Like the fashion — Fifth Avenue in Wynwood is Miami’s original fashion district. And it’s having a renaissance.”
Wynwood Life will pay homage to the neighborhood’s pioneering boutiques with three days of runways.
At Wynwood Life’s Style Stage, clothing boutiques will show off their hottest styles on the runway, while nail technicians and hair stylists show off their skills. But there will also be four exercise classes instructed by Vixen Workout, Equinox and Mitana Fitness.
It’s a late-term addition to Wynwood Life, but there will be mounds of sand dumped on Second Avenue and 22nd Street. Albelo called it a “little beach in the middle of Wynwood.”
Bring your towel and come thirsty, too. The pop-up beach will also feature a piña colada bar.
The Bitter Truth will face off against Employees Only, but only one cocktail will claim the title as Wynwood Life’s 2017 “Best Cocktail” Winner.
Wynwood Life is a free festival. That is what makes it most attractive, Albelo said.
“It’s free; that’s the best part: Top notch entertainment in a cool place and it’s free,” he said.