Shoshanna launches e commerce site

Designer Shoshanna Gruss (nee Lonstein) has hit the Internet, her site, that is. Find it at

The site is clean and easy to navigate so you can better shop the apparel and swimwear collections as well as get access to insider shopping events, sales and exclusive style tips.

“When I launched the brand fourteen years ago, it was important that we first establish our brand image, create a loyal customer following and support our retailers,” said Gruss, who is also a mom. “Now that the brand is established, we’re able to focus on the specific needs of our customer and continuing to build intimate relationships which the site has been designed to do.”

The New Yorker has some advice for us Miami gals: “Lace is one of my favorite trends this season. It’s such a sophisticated fabric and great in so many different silhouettes. If you live in a place where it’s warm year round, try a sleeveless or three quarter sleeve lace dress in navy or oxblood so it still has a fall feel. It will instantly become a wardrobe staple for the season.”


Thanks for checking out our new site! We’ve changed a ton of stuff, and we’d love to know what you think.
Email feedback