Rolex Opening in Design District

Daytonas? Check. Submariners and Yacht Masters? Check and check.

Yes, one of the world’s most powerful brands, Rolex, is set to open this month. Come January 16, 2014, the luxury Swiss-based timepiece company will host a private VIP reception at its brand new Design District-based boutique followed by it’s official opening to the public.

Welcome to the neighborhood, Rolex!