Prepsters, listen up: Iconic womenswear brand Lilly Pulitzer is celebrating its unique heritage with a new social media campaign, #FindTheLilly. And they’re coming home to Florida to kick things off in a big way!
Lilly is launching an 11-city tour across Florida to spread the word about #FindTheLilly – and they’re traveling in serious Palm Beach style with the official Lilly Jeep, a wrangler completely wrapped in a new signature print. The jeep will be stopping at different Lilly Pulitzer boutique locations with a series of parties and events planned for each.
For those of you in South Florida, the Lilly Jeep will be rolling into the brand’s Boca Raton boutique (6000 Glades Road, Boca Raton) on Feb. 13 from 4 p.m. to 5:30 p.m., The Breakers Palm Beach (1 South County Road, Palm Beach) on Feb. 14 from 10 a.m. to 11:30 a.m. and the International Polo Club Palm Beach (3667 120th Avenue South, Wellington) on Feb. 15.
Bring on the preppy, patterned fun.