The new Paragon Grove 13 has opened at CocoWalk with 1,500 seats, beer and wine for sale at the concession stands, and $2 validated parking.
All tickets will have a specific, assigned seat number, and customers will be able to choose from those available when they buy at the box office or online.
The new multiplex also will cost $11 for evening shows, although the owners say that’s comparable to competitors’ prices.
Since AMC Theaters at CocoWalk closed in the fall of 2009, Paragon Theaters has taken the venue and renovated it.
The new company, owned by three former executives of Muvico Theaters, is betting that a different moviegoing experience will draw people from downtown Miami to Pinecrest.
“People pay good money to see a movie,” said Michael Whalen, president and chief executive officer of Paragon Theaters. “We want to make sure they have a good experience.”
Most of the theaters accommodate between 120 and 150 people. There will be three 3D theaters. The other theaters will have Sony 4K high-definition screens.
At night, tickets for children and adults are $11, but there are discounted rates during the day.
AMC’s Sunset Place – about 3 miles away – charges $10.50 for adults and $7.50 for kids for evening shows, according to the company’s website. The Regal South Beach Cinema 18 charges $11 and $8.
Paragon Theaters has a beer and wine license and will allow people 21 years and older to buy such beverages from the concession stand and bring them into the theater where their movie is playing. At night, some theaters will be designated for adults 21 years and older.
And for those seeking munchies, there will be personal pizzas, popcorn and candy at the concession stands.
The theater lobby, with its blue and cream walls, is adorned with old paintings of Coconut Grove by George Rodez, whose art gallery is on the second floor of CocoWalk.
By September 2010, Whalen said the Grove Paragon 13 would open a new restaurant/lounge called U Bar, with four to six bowling lanes adjacent to it. Also set to open: a private screening room decked with sofas and a lower-level floor for dancing.
The latter room will accommodate 30 to 40 people and will be available for private rentals.
Paragon Theaters is also interested in showing film festival flicks and works from the University of Miami’s film school.