Mercedes-Benz Fashion Week Swim officially kicked off with a splash (literally) with torrential rains flooding Miami Beach during most of the day.
But fashionistas know this week isn’t called Swim Week for nothing and made their way to the opening parties while still looking super chic despite the horrid weather. Event planners moved their parties indoors like the Roxy Pop Surf event into the Oasis tent at the Raleigh hotel, the Ocean Drive magazine opening party, which moved its way indoors at the Surfcomber, and the Where magazine fashion show, which was rerouted to the lobby of the James Royal Palm Hotel.
Date: Thursday, July 18
Label: Roxy Pop Surf
Front Row: Hannah Davis and Chrissy Teigen
Inspiration: 25 years of Roxy’s brand.
Heat Index: 5 (out of 5)
In Miami, nothing stops fashion or a good party for that matter and this became obvious when hundreds turned up to kick off Mercedes-Benz Fashion Week Swim despite the off and on torrential downpours. The official day started with the very colorful and fun Roxy Pop Surf presentation and after party. Models were bedecked in full-pieces and bikinis that featured hints of neon, palm tree prints and stripes. Wet suits and pants in the same color scheme and patterns proved that “surfer chic” was going to be the look du jour for 2014’s summer. The label’s debut at Swim Week was extra special, too since it celebrates Roxy’s 25th anniversary.
– By Annie Vazquez
Inspiration: Classic bathing suit styles in metallics, tie-dye and florals.
Front Row: none
Heat Index: 3 (out of 5)
PriscillaB showed off its line of Italian-made swimwear at WALL Lounge at the W Hotel for Miami Swim Week. Models stood on podiums inside the swanky club while they posed for photographers The first round of looks featured shiny metallics, including copper and silver. The second round of looks included muted floral prints in darker hues. The show closed off with a number of looks in what appeared to be a subdued tie-dye in faded green, pale blue, and a vibrant tri-color that recalled the plumage of tropical birds. All of the looks appeared in the same styles including a halter-style bikini, a strapless bandeau bikini, a two-piece with a high-waisted bottom and a one-piece with a plunging neckline, with the tie-dye and floral looks featuring matching cover-up. While the looks had the good fortune of being classic and more understated than the typical flashy Swim Week swimwear, the looks felt familiar and didn’t feel exceptionally unique.
– By Ricardo Mor