Here’s a story of two Veronicas. Their claim to fame? The toothsome twosome created the quirky “Dickey” — a classic jacket lined with an interchangeable sweater insert (loving called the Dickey) for their luxe American sportswear brand, Veronica Beard. Veronica Miele Beard (VMB) and Veronica Swanson Beard (VSB) are sisters-in-law who are married to brothers and say of the label’s genesis, “We left our respective career paths, in finance and fashion, to raise our kids but we found ourselves constantly talking about a void in the market for must-have, cool, classic clothing you could live in, and we kept coming back to the concept of the uniform.” The jacket was the first piece of the uniform and their collection was born in 2010 — with perfectly designed essentials at the core of the brand’s ethos.
Both Veronica’s will be visiting South Forida on Wednesday, November 19 at Neiman Marcus Coral Gables at 12 p.m. We chat up the design duo before their big open-to-the-public store visit.
Describe your collection for those not-in-the-know: We design pieces we hope will become personal style staples and wardrobe MVP’s like The Jacket. We always say ‘we are our customer’ because we walk in her shoes every day. She does it all and needs a uniform that allows her to do so and look good doing it.
Let’s talk fun! What’s the best advice you’ve ever been given?
VMB: Be an individual!
VSB: Make it happen!
What do you wish someone would invent?
VMB: A virtual babysitter.
VSB: An end to traffic — it drives me crazy!
Who is on your guest list for your ideal dinner party?
VMB: My husband, Amy Poehler, Elle Macpherson, Larry David, Keith Richards, Jon Bon Jovi, Johnny Depp and Eddie Vedder.
VSB: My husband, my sisters, my parents, Mick Jagger, Tony Duquette, Yves St Laurent, Peter Beard, Diana Vreeland, Michelle Stein, and about five of my favorite couples
What makes you laugh?
VMB: My kids.
VSB: My kids, my mom, my sisters and Veronica.
What book had a profound effect on you?
VMB: The Fault In Our Stars.
VSB: Raising Cain.
What song instantly put you in a good mood?
VMB: Anything by the Rolling Stones.
VSB: Anything Bob Marley.
How do you feel about Miami?
VMB: When I think about the chic and cool cities in America, I think about the triangle: New York, Los Angeles and Miami.
VSB: I was born in Florida and raised in California but I’m a Florida girl at heart. My grandmother was born and raised in Cuba so I adore Miami!