Magnum Live Large Project

Trojan’s looking for lyrical impresarios to lay down some poetry for their Magnum Live Large Project, the brand’s first-ever effort advertising campaign. Using the base tracks provided at the contest’s website, rappers and wannabes should compose rhymes inspired by Trojan’s roomiest rubber. And don’t even think about calling it a jingle—it’s a theme song, aight? The winner, chosen by visitors to the site, gets $5,000 and an all-expenses-paid trip.



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