When Sandra Rojas‘ grandmother gifted her a piece of jewelry, the sentiment would last a lifetime. Taking the emotion behind her first piece of jewelry, born-and-raised-in-Miami Rojas is now at the helm of her own collection called Beading With a Meaning — where the meaning behind the jewelry is as important as the aesthetic. We chat up the 31-year-old local on her trinket-making merriment.
How did Beading With a Meaning come to fruition? My inspiration for jewelry began at a young age when I received my first piece of jewelry from my grandmother. Listening to the history of that piece of jewelry and the generation of women it had been handed down from was my first experience with how jewelry can symbolize love and family. But it wasn’t until many years later, after a profound loss in my life that I decided to truly go after my dream of becoming a jewelry designer.
What kind of materials do you work with? I’m absolutely obsessed with semi-precious stones. My favorites are agate, quartz, citrine, and amethyst. I also love working with a variety of amulets and charms that help provide a special meaning to each piece of jewelry I create.
What makes Beading With a Meaning different from all the jewelers out there? I feel like every jewelry designer tells their own story through their jewelry, and that alone makes us different because we all have our own unique story we want to share. Because of my passion and love for jewelry, I always make sure to use high quality materials and invest time in the creativity and variety of all my creations. It’s important to me to capture the attention of a diverse audience, and that’s why the variety of my designs reflect all different styles. Also, the experience I bring with my website is different within itself by changing the way people shop for jewelry.
What are your hobbies? When I’m not working I love to explore, whether it’s a bike ride, a local festival, an educational seminar, or trying new restaurants throughout Miami. I’m a true foodie at heart, so the art of cooking is slowly becoming my new hobby I must master!
What is your number one seller? The Druzy bracelet from my Energy Rocks collection, which features bracelets and necklaces, made with a variety of stones that bring positive energy. Recently my new Men’s and Mini-Me collection have also been a big hit!
What do you love most about living in Miami? Miami is a city with an abundance of cultures and having the opportunity to be surrounded by the passion from each culture inspires me. I love meeting new people and hearing their stories and Miami makes that easy to do.