MAD initaly

The lowdown: When something is made in Italy, the chichi factor automatically goes up 10 points. No lie. So allow us to introduce you to recently opened MAD initaly — a first-of-its-kind showroom. Specializing in interior design and home expressions crafted in — you guessed it — Italy, the store is the brainchild of Nadine Curmi Borgomanero and interior designer Fabrizio Cocchi.

“Italian style is not only embedded in our history and deep-rooted traditions, but apparent in our opulent interiors and finest quality of craftsmanship,” Borgomanero says.

The ‘hood: MAD initaly is fittingly located in the Design District — the fulcrum to one’s furniture and interior designing needs.

The ambience: Think Italian chic. The 2,000 square foot space is dripping in drop-dead gorgeous home furnishing, accessories and art pieces. The showroom also operates as a gallery for contemporary works of art and photography including Italian artists Ventrone and Vittorio Gui.

Highlights: Browse a collection of well-curated decorative pillows, urns, frames, knickknacks, pottery, furniture, nostaligic kitsch and more. Bella!

The co-owner says: “MAD initaly aims to unveil the most precious secrets of our culture and history which is in most cases behind closed doors,” Borgomanero adds.


Thanks for checking out our new site! We’ve changed a ton of stuff, and we’d love to know what you think.
Email feedback