Louis Vuitton Opens in the Design District

Bon jour, Louis Vuitton. The de rigueur Miami Design District recieved a major dose of French fashion flair compliments of the recent unveiling of a leviathan Louis Vuitton store. Since opening its temporary store in October 2012, the maison has been touted as being the most intrepid tenant in the neighborhood’s growth and development. A driving force, a spate of luxury brands such as Céline, Pucci, Hermès, Tom Ford, Gucci, Versace, Loewe, Givenchy, Rolex, Cartier, Bulgari and more followed in hot pursuit after Louis Vuitton made the brazen move to the Design District.

“Louis Vuitton has been committed to the Miami area for more than 30 years and was a pioneer in the Design District,” Louis Vuitton Americas President and CEO Anthony Ledru says. “The Design District is a neighborhood devoted to fostering creativity and innovation — values we share here at Louis Vuitton. This is an exciting opportunity for us to open a brand new store in a high profile market, allowing us to bring exceptional service to our clientele,” he adds.

The sun-filled four-story architectural gem boasts numerous noteworthy nods to Miami. Art Deco nuances, palm-frond print wall coverings, pops of citrus hues, midcentury modern furnishings, terrazzo floors, limestone columns and celestial photographs from NASA exude a decidedly Florida feel.

“We wanted the Miami Design District store to represent the new, modern look of Louis Vuitton, while paying tribute to the rich architectural history of Miami Beach,” Ledru says. Thus the influences from Miami’s Art Deco design history and 1950s tropical modernism.

In addition, there are several exclusive products only found in the Design District store. On the main floor, women will discover “Tempo” sneakers in purple python skin while the second level offers men the “Montecarlo” loafer in anthracite-colored python skin. Saunter onto the mezzanine level, and bon vivants will discover suede coral-lined travel trunks unique to this particular door.

The store’s focal point? An extensive offering of women’s ready-to-wear can be discovered on the main floor. Currently, Louis Vuitton Creative Director Nicolas Ghesquière’s Spring/Summer 2015 collection is prominently on dispaly. Think quirky-printed frocks, leather shift dresses and denim patchwork boots.

Art is tantamount to the space. From its Damier-pattern façade by Japanese architect Jun Aoki to a commanding slate blue 36-foot art piece entitled Hothouse by Miami-born artist Teresita Fernanadez to a series of watercolor drawings by artist André, the store pays homage to its creative roots. The third floor features an airy exhibit and events space with sweeping vistas of the bustling neighborhood. The top floor offers a VIP pavillion and landscaped terrace.

Grand in every sense of the word, the new store caters to a mélange of local and international clientele. Ledru adds, “Miami has been growing faster than the rest of the U.S. market. It used to be a very important regional hub before it became a global hub for luxury.”

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