Jennifer Aniston is headlining Saks Fifth Avenue’s 2013 Key to the Cure campaign. In support of this program, Aniston will appear in a national public service announcement wearing a limited-edition Key To The Cure T-shirt by celebrated designer Peter Dundas of Emilio Pucci. The T-shirt retails for $35 in Saks stores, Saks Fifth Avenue OFF 5TH stores or at www.mountsinaifoundation.org/KeyToTheCure. One hundred percent of the proceeds of the purchase price of each T-shirt sold at Saks Bal Harbour and via the Mount Sinai online site will be donated to The Mount Sinai Comprehensive Cancer Center.
“I’m so honored to join the Entertainment Industry Foundation and Saks Fifth Avenue in their continued efforts to raise funds for promising scientific research through EIF’s Women’s Cancer Research Fund,” Aniston says. “My hope is that everyone will contribute to this worthy cause by purchasing a Key To The Cure T-shirt designed by Emilio Pucci.“
To help raise both money and awareness for women’s cancers, Saks Fifth Avenue Bal Harbour will once again partner with The Mount Sinai Comprehensive Cancer Center to host this year’s Key To The Cure, a charity shopping weekend taking place October 17 through October 20.
To launch the event, Saks Fifth Avenue Bal Harbour will host a Key To The Cure kick-off celebration on Wednesday, October 16, at 6 p.m., featuring hors d’oeuvres, live entertainment and, of course, shopping. The kick-off will also feature tastings from Miami’s top restaurants and cocktails provided by Southern Wine & Spirits. During the shopping weekend, 2% of participating vendor sales from Saks Bal Harbour — up to $500,000 — will be donated to the Mount Sinai Comprehensive Cancer Center. Admission to the kick-off party is $25 with 100% of admission proceeds going to The Mount Sinai Comprehensive Cancer Center.
Admission may be reserved online by going to: www.msmcfoundation.org/KeyToTheCure. For additional information on the Key To The Cure kick-off event or T-shirt purchase, call the Mount Sinai Medical Center Foundation Offices at (305) 674-2777.