H&M on Lincoln Road opens November 8 at noon inside the art deco Lincoln Theatre. The new store will feature two floors and over 24,000 square feet of space. To celebrate opening date H&M will offer the first 500 shoppers in line an Access to Fashion Pass, valued from $10 to $500. Plus, there will be additional giveaways.
“We are thrilled to finally open our flagship store in Miami Beach,” says Daniel Kulle, U.S. President for H&M. “Opening in such a historic location will be one of our proudest U.S. expansion moments to date. We have worked closely with the Miami Beach Historic Preservation Society to protect the iconic nature of this beautiful space while adding the excitement of H&M’s high fashion and quality collections. ”
The H&M at Lincoln Road will offer the ladies, men, and young trend collections, with a separate “shop-in-shop” section for accessories.