Boutique of the week: The Ferrari Boutique at THE COLLECTION

The Ferrari Boutique.

The lowdown:  Ferrari fanatics can find Scuderia Ferrari goodies such as sunglasses, ties, umbrellas, hats, leather goods and luxury office items in this manly shop.

The ‘hood: The Ferrari Boutique is located inside THE COLLECTION on the corner of Bird Road and Ponce de Leon Boulevard in Coral Gables. With neighbors like The Village of Merrick Park and Mayda Cisneros Couture Collection, the Ferrari Boutique is situated amongst some haute shopping haunts.

The vibe: Red hot! The 2,500 square-foot shop features red lacquer Ferrari branded paneling throughout the store and high-gloss display cases with custom Poltrana Frau leather surfaces reminiscent of Ferrari cars. Auto aficionados can get their vroom on by browsing the adjacent Ferrari, Maserati, Aston Martin, Porsche, Audi, Lotus and Jaguar showrooms.

Highlights: The shop sells the Puma Ferrari Collection, Hot Wheels collectibles, clothing, accessories and home goods. Director of Fixed Operations Paul Scott says, “There’s also an interactive customization lounge where guests can view firsthand all of the specialized equipment available for all Ferrari vehicles.”

The director says: “From wheels and rims, to chrome and carbon fiber — the store has it all,” Scott says.

Customers say: “Finding authentic Ferrari gear in Miami is tough. The watches and sunglasses are pretty cool,” customer Luis Rodriguez says.

The Ferrari Boutique at THE COLLECTION, 200 Bird Road, Coral Gables; (305) 444-5555.



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