By Damaris Hay
Boutique Big Drop is the most recent addition to the Gansevoort South’s ground floor, which also includes a coffee shop, restaurant and hair salon.
Established in 1990 by Israel-born businessman David Katzav, Big Drop was initially marketed as a men’s surfing clothing store in Manhattan. Within two years, and the opening of a second location in SoHo, the store began to carry women’s clothing and focused on selling pieces by emerging designers. "At the time, there were no contemporary markets. You had department stores who sold designers but that’s about it," says Katzav’s second cousin, Shy Iland, who joined the company as co-owner in 2001.
After being approached by Gansevoort two years ago to open a location in Miami Beach, owners Katzav and Iland decided to make the move. Open since the end of September, the 2,500-square-foot store offers men and women’s clothing, jewelry, handbags, bathing suits, shoes and a slew of denim. Pink and lime green colors appear throughout the space. Visual art is a centerpiece for the store, with retro interpretations and a minimalist aesthetic, including an original art installation of computerized imagery.
The racks are lined with designers from Trovata, a design team comprised of four men from Fort Lauderdale, to
Australian brand Ksubi, bikinis by Vitamin A, plus designs by Krma, Maria Bonita, Alexander McQueen, Hype, 3.1 Phillip Lim, Rebecca Taylor and Elijah. Items range from $35 for a T-shirt to $1,500 for a leather jacket.
In partnering with Gansevoort, the store is implementing a shopping service, in which personal shoppers cater to hotel guests, who can choose to come to the store to peruse designer duds or have pieces brought to them.
Maintaining a constant flow of new merchandise and giving emerging designers exposure is vital to the store’s image. "Thirty to 40 percent of the store changes every season, making sure we are keeping customers interested," says Iland. A buyer and two assistants, alongside Iland, seek out new looks. "We don’t feel that we’re too big for anybody," says Iland. "Where there’s talent, we want to be the first ones to jump on it."
Big Drop, Gansevoort Hotel, 2321 Collins Ave, Miami Beach; 305-532-8800; www.bigdropnyc.com