Swim Week For Free


Can't get into the fancy swim shows at the Raleigh Hotel? No worries. Here are some shows that are open to all.

Bikini Shows

By Mary Jo Almeida-Shore

Boasting the greatest number of shows ever, Mercedes-Benz Fashion Week Swim makes a splash from July 15-19 at the historic Raleigh Hotel for five days of sexy, sweaty, swimwear fun.

While those shows are private/invitation only, there are a few designers who would like to help you get your “swim fashion” on. 

Here’s our guide to events that won’t cost you to get in, but space is limited and RSVPs are required, unless otherwise noted.  Admission will be granted based on availability, so RSVP today and arrive early!


Thursday, July 16

Cruising at the W

Wilhelmina model Cindy Taylor hosts famed luxury swimwear and resort wear line inca’s debut of its 2010 cruise collection at W South Beach at 9 p.m., with cocktails courtesy of Grey Goose vodka. One of inca’s unique draws is that it offers women's and children's resort wear, as well as beach and home accessories. The after party takes place at Louis after the show.  RSVP is required to inca@rocmediapr.com.


Friday, July 17
Shay Todd at WET

Sexy designer, Shay Todd presents a throwback to 80’s with her 2010 beachwear showcase at W South Beach at 10 p.m.  The runway show takes place at WET, by the pool. Space is limited to standing room only, based on a first come, first served basis.  To RSVP for this event, please call 305-864-3434, ext. 117.


She Bangs


If hot models, bikinis, “Rock-N-Roll” and choppers are your thing, head to the Catalina Hotel and Beach Club (1756 Collins Ave.) for the Betty Bangs Swimwear show, which will feature live music, rock- themed cocktails, food and Betty Bangs’ notorious bikini models. Warren Lane’s award-winning custom choppers are sure to rev up the energy into high gear. The models clad in glam rock inspired swimsuits will also don the designer’s latest Swarovski crystal line. There will be drink specials throughout the evening at Maxine’s Bistro and Bar in the hotel. The event takes place from 7 - 10 p.m.  To RSVP, email yami.alvarado@southbeachgroup.com.


Saturday, July 18

Hit the Boutiques

The Webster and ERES swimwear are partnering up this year. ERES will be setting up shop on the third floor of The Webster (July 18-20) showcasing its 2010 Swimwear Collection. While at The Webster, check out other signature swimsuit labels including Bronzette (which is exclusive to the Webster) and the Brazilian swimwear label, Jo De Mer.  For more information contact The Webster at 305-674-7899.


Tommy Hilfiger South Beach and several socialites, including Carolina Argiz, Vivianne Kurzweil, Eric Lesperance, Diego Ojeda and Dana Shear are hosting a cocktail reception from 7 p.m. - 10 p.m. at the store. Johnny the Boy will spin, while guests have the opportunity to shop and enter a raffle.  A portion of the proceeds from the evening’s sales will benefit United Way   RSVP to TARA, Ink. at 305-864-3434, ext.157 or tommyhilfiger@taraink.com.


Sunday, July 19

Get WET at W Fort Lauderdale

Fort Lauderdale gets into the Swim Week action at the newly opened W Fort Lauderdale. Amaya Swimwear presents its 2010 collection during “Salvation Sundays,” the W’s weekly pool party, at Wet, the pool lounge.  Designer Lila Nikole Rivera will be showcasing her collections throughout the afternoon.  This event is free to the public. The pool party goes from 12:30 p.m. - sunset, with the Amaya fashion show taking place at 4 p.m.  No RSVP is required but guests are encouraged to arrive early because the place gets packed on Sundays.

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