Reality star launches fragrance that "smells" like social media

Adrianne Curry was on My Fair Brady

1/26/2012

Ever wonder what social media smells like? You’re about to find out… Introducing Erox - designed by geeks for geeks, the made for social media attraction fragrance was officially launched, by CrowdGather (www.growdgather.com), a network of Internet forum communities. Along with the launch, the company also announced its new social media and online ad campaign in support of the fragrance, featuring former reality star and self-proclaimed geek lover (she was married to Peter Brady, aka Christopher Knight) Adrianne Curry. Curry was the first winner of the America's Next Top Model as well as the “Surreal Life” and “My Fair Brady.” CrowdGather partnered with Human Pheromone Sciences to produce Erox, a unisex scentjust in time for Valentine's Day. It that contains a combination of pheromones, and a compound called ER303, making a cocktail that, according to press materials, has been clinically proven to increase feelings of arousal, excitement, social warmth and friendliness. But maybe not in Adrianne's ex, Knight.