G-Star Raw Miami Beach

Opening to the public Jan. 24, 2013, we give you an exclusive preview.

A whisper of Amsterdam is popping up on Lincoln Road this week — in the form of a G-Star Raw boutique, that is. Slated to open Jan. 24, 2013, we spill some exclusive details to you, loyal readers:

Joining its Aventura Mall-based sister store, the 2,600 square foot space will be brimming with the label's highly coveted denim. For more than 20 years, G-Star has been a pioneer in originating the concept of “luxury denim for the streets” and popularizing raw, untreated denim as wearable and desirable apparel. 

The latest Miami storefront showcases G-Star’s clothing and accessory collections with strikingly minimalist interior design that conveys the brand’s philosophy, design aesthetic, and raw authenticity. The G-Star motto — just the product– will radiate in the store’s monochromatic décor of concrete floors and basic materials such as wood and steel.

Also up for keeps at G-Star are men and women’s tees, shorts, jackets and knits.

Denim junkies everywhere, rejoice!