You've watched The X Factor and marvel at the women's hair. Now buy the It Factor, a really cool innovative product.
How many products do you use to style your hair, start to finish? Two? Five? More? Now, it’s possible to do it all—condition and style with hold—with just one product, thanks to It Factor®, the quick styling experts.
Simply It Quick Blowdry™ Smoothing Lotion conditions and styles with hold while reducing drying time and smoothing both wet and dry hair.
When used on wet hair, Simply It reduces blow-drying and styling time by up to 50% (or more when used following It Factor’s Quick Blowdry™ Shampoo and Conditioner), thanks to the VaporBoost™ System. The innovative smoothing lotion also detangles, eliminates frizz and leaves hair soft, smooth and shiny. When smoothed over dry hair, it provides extra shine, as it tames frizz and fly-aways and banishes static. Formulated for all hair types, Simply It provides UV-, heat- and humidity-protection and all-day hold. Smooth it on any time you need a quick style boost, because Simply It won’t build up.
It Factor® products are available at all six locations of GBS, The Beauty Store. www.gbsbeauty.com.