Looking for mascara with staying power? Of course you are. YBF (stands for Your Best Friend, how cute?) Xtreme Mascara builds lashes to make them super battable. If instant, dramatic definition is what you crave this half-moon shaped, thick wand brush hugs and separates each lash for precise application for high definition, curl and most important of all, volume. Say what you want about reality star Sammi ‘Sweetheart’ Giancola, but she does have well coiffed lashes. YBF is what she covets and swears by. Key for beach lovers: It's water resistant and flake free. Toss it in your beach bag, as it moves from day to night. Price: $14 at www.ulta.com and Ulta stores.