It's what is IT
Necessity is the mother of invention. A time saving invention. Two years ago, beauty executive Mark Stiller was waiting endlessly for his wife to blow-dry her hair and thought that there has got to be a faster way. The Aha! moment after some time in the lab. The secret, he found, was reducing the attraction between hair and water. Stiller's patented VaporBoost System™ became the foundation for It Factor's new line of haircare products, which actually reduce drying time by up to 50 percent. Get this cool stuff and meet all your needs at once; IT's four products, Quick Blowdry™ Shampoo and Conditioner for Fine Hair and Quick Blowdry™ Shampoo and Conditioner for Medium to Coarse Hair are on sale now in South Florida at the GBS The Beauty Store. All contain good, fortifying stuff like rose hip, aloe vera and sea kelp. How it works: The Proprietary VaporBoost System™ speeds up the natural process of evaporation by reducing the bond between water and the hair shaft. When heat is applied, the water releases from the hair more easily and turns to water vapor more quickly, creating extraordinary hair in a fraction of your normal drying time.
Go to www.gbsbeauty.com