Welcome to the SLS South Beach

Luxury scores a new address today as the SLS Hotel opens on Collins Ave. The former Ritz Plaza hotel has been transformed into a Philippe Starck, scene-stealing hotspot. Step through the mini orange tree grove framing the hotel’s front entrance and walk by your first (of many) opportunities to score a cocktail or light bite. The property is teaming with lounges, restaurants, nooks & cranies eager to ply a beautiful crowd with beautiful food & drink.

By the numbers:
More to come soon, check out the hotel's backstory in this Miami Herald article.

Links:
[1] http://www.miami.com/hotels/hotel-hopping
[2] http://www.miamiherald.com/2012/06/06/v-fullstory/2836472/bringing-an-la-vibe-new-sls-hotel.html
[3] http://www.miami.com/stay-cay-amp-save-summer-delano-mondrian-or-shore-club-article
[4] http://www.miami.com/b2-miami-woos-basketball-fans-june-travel-deal-article
[5] http://www.miami.com/staycay-amp-save-sls-and-raleigh-rollout-summer-travel-discounts-article
[6] http://www.miami.com/turnberry-isle-woos-travelers-family-fun-summer-package-article
[7] http://www.miami.com/summer-gatsby-fisher-island-article
[8] http://www.miami.com/conrad-miami-woos-summer-travelers-quotstay-coolquot-package-article
[9] http://www.miami.com/stay-amp-save-summer-fort-lauderdale039s-riverside-hotel-article
[10] http://www.miami.com/turnberry-isle-woos-travelers-memorial-day-package-article
[11] http://www.miami.com/south-beach-marriott-celebrates-its-9-million-transformation-travel-deals-article
[12] http://www.miami.com/treat-mom-south-beach-staycation-mother039s-day-article
[13] http://www.miami.com/marriott-celebrates-500-years-florida-beaches-its-2013-quotsummer-suntastic-savingsquot-article
[14] http://www.miami.com/plan-girlfriend039s-getaway-patti-stanger-loews-miami-beach-article
[15] http://www.miami.com/support-boston-marathon-victims-palms-article
[16] http://www.twitter.com/miamicom