Can a classically trained Parisian chef save Coconut Grove’s Florida Avenue from its tumbleweed existence? Villa Mayfair Executive Chef Frederic Joulin comes with credentials up to the task. He has worked in some of the most notable restaurants and patisseries in France — Guy Savoy, Jean Millet, Yvan — not to mention the two years he lists as private chef to President Jacques Chirac. He has even run his own places, from the well-reviewed Le Clos Saint-Honoré in Paris to the hit-or-miss Le Café des Arts in South Beach.
Now he’s boldly taking on the challenge of filling the formidable footprint left by Brasserie Le Coze, which occupied the same space in the early 1990s. Run by the brother-sister team of Gilbert and Maguy Le Coze of Le Bernardin fame, the old Grove restaurant was named one of America’s best 25 restaurants by Esquire magazine before Gilbert unexpectedly died of a heart attack at 49 in 1994. Maguy sold the beloved French-American bistro to focus on her New York restaurant with new partner Eric Ripert. South Florida Francophiles — and the charming spot with its wall of café doors — have never fully recovered, despite a lively but short-lived brunch scene there when News Café ran an offshoot out of the location in the late 1990s.
Ambience: Interior designer Francois Frossard (The Forge, Mansion, Opium) turned the large interior into a glam dining room that feels like a lavish private club on an all-night bender. (Contrary to the name, the restaurant is not part of the Mayfair Hotel across the street.) Ceramic animal heads hang from the wall of the enclosed patio. White and brown padded leather couches mingle with curvy baroque chairs around wood laminate tables. The scrollwork ceiling drips chandeliers over a chic hammered-brass bar and vast stretches of 1930s mosaic floor tiles. The opulence is purposely dressed down by an attentive army of wait staff in jeans and black shirts. There isn’t a white tablecloth in sight. The eclectic ambience works, except for the all-out assault on your senses from purple and red neon, which lights up the posh décor like a forensic UV light at a crime scene in some aging playboy’s chateaux. A house DJ unobtrusively spinning Muzak-like renditions of Michael Jackson and Lionel Richie, along with standing wine buckets in the shape of oversized martini glasses, adds to the Euro-cheese factor.