The lowdown: Forget chocolate. The way to a Miami gal’s heart is a Louis Vuitton handbag (and a pair of their delicious sky-high wedges wouldn’t hurt, either). As of July 1st, Louis Vuitton Aventura will be the latest addition to the maison’s network of stores in North America. The new Aventura door will replace its Bal Harbour store, which will remain open through the end of June.
More news? While the temporary store opening in Aventura will house a full array of product categories and collections, a permanent Louis Vuitton store at Aventura Mall, adhering in design to the house’s very latest global store concept, is scheduled to open next Fall, 2012. Talk about OCC (that’s “out of control” in Rachel Zoe linguistics).
The ‘hood: “We are delighted to be bringing our Miami home to Aventura,” says Geoffroy Van Raemdonck, President of Louis Vuitton North America. “Louis Vuitton has been an established presence in the region for several decades, and we felt it was time we were able to respond to the evolving needs of our customers by offering them a significantly enhanced environment,” he says.
The ambience: The temporary store will be teeming with contemporary art boasting a space dedicated to a rotation of work by renowned artists, created in celebration of Louis Vuitton’s new Miami home. The first exhibit will be by artist, Vik Muniz, whose collaborative work with Brazilian landfill workers was the subject of the Academy-Award Nominated documentary, Wasteland, in 2011.
The highlights: The global concept store will offer a considerably larger retail experience than ever before to Louis Vuitton’s Miami customers, with an internal grand staircase linking the two floors, and a prominent exterior façade. The spacious, exquisitely appointed store will be able to accommodate a full range of leathergoods, ready-to-wear, shoes, accessories, watches and jewelry. Can’t. Hardly. Wait.
The president says: “Our new residence will provide guests with the ultimate Louis Vuitton experience, allowing them to enjoy a richer assortment of our collections and product categories in a magnificent new setting. Louis Vuitton Aventura will enable the Miami community to experience all the innovation, artistry and creative excellence this culturally sophisticated city deserves, and which continue to define the Louis Vuitton Maison after more than 150 years,” Van Raemdonck adds. Get ready to shut it down, South Florida.