It certainly is beginning to feel a lot like summer here in the 305. And that means only one thing: Mercedes-Benz Fashion Week Swim 2012 is upon us.
For the seventh year, thousands of fashion industry professionals will migrate to the sands of Miami Beach to see what’s in store for the swimwear industry in 2012.
“This season Mercedes-Benz Fashion Week Swim brings the most international roster of swimwear designers to date,” says Christina Neault, Executive Producer of the event for IMG Fashion. “As the swimwear industry continues to grow globally, we are thrilled to provide a platform for designers from around the world to show their collections. Mercedes-Benz Fashion Week Swim will be featuring designs from Australia, Brazil, Canada, Columbia, France, Peru and the United States.”
The activities begin on the July 14th with a sizzling runway show by Diesel and the not-to-be-missed Official Kick Off party presented by SKYY Vodka around the iconic Raleigh pool to usher in the week of shows and events. In addition to the opening, shows will include collections from: White Sands Australia, Poko Pano, Beach Bunny Swimwear, Crystal Jin, L*Space by Monica Wise, Wildfox Swimwear, Caffé Swimwear, Dolores Cortés, Mara Hoffman Swim, Aqua Di Lara, A Ché, Natori, Cia.Marítima, Luli Fama, Luxe by Lisa Vogel, Lisa Blue, Aguaclara, Aquarella, A.Z Araujo, Kooey Swimwear Australia, Nicolita and True Religion.
Five days of “invitation-only” shows and events will see over 12,000 journalists, photographers, buyers, and VIPs pass through two full runway venues: the Cabaña Grande and the Oasis, which provide an optimal show venue to over twenty designers. The Oasis will also be home to fully-decked cabanas hosted by Mercedes-Benz Fashion Week Swim official sponsors as well as sexy and comfortable seating areas for the fun and fashionable to lounge while mingling with the industry’s elite.
For more information browse on over to miami.mbfashionweek.com.
Poko Pano swimwear show at the Mercedes Benz Fashion Week Miami Swim 2008 at the Raleigh Hotel. Photo: Charles Trainor