This weekend LIV Nightclub is being taken over by the popular men’s styling brand AXE. The Axe Lounge will host a weekend full of events at the leading nightclub on South Beach starting off with the debut event on Friday with a special guest appearance by DJ Vice.
AXE is all about having fun and marketing itself as a hip and sexy brand for men that women love. This weekend the AXE Lounge promises to attract a bevy of celebrities, athletes, and Miami’s top socialites making it the ultimate VIP destination for Super Bowl Weekend.
With the success of the first AXE Lounge, which launched in the Hamptons, the marketing team at LIV is sure this weekend is going to be an absolute success. The line up they have scheduled to appear is top notch. Friday join the elite party scene in Miami and dance all night to music by the resident DJ at Tao in Las Vegas, DJ VICE! Things are going to get wild, at the AXE Lounge you never know what to expect. The only thing I can promise you is that it’s going to be one amazing party!