Miami Spice raises rates on top restaurants, adds second pricing category

 

Will you dine at a 'luxury' or a 'fine-dining' restaurant?

Miami Spice

By Elaine Walker | ewalker@miamiherald.com

A Miami Spice meal at Miami’s top luxury restaurants isn’t going to be as much of a bargain this year.

The three-course lunch will cost $23 and dinner will run $39. That’s about a 10 percent jump over Miami Spice dinner prices last year, which rang up at $35 and just a hair over last year’s $22 lunch.

But along with raising prices, the Greater Miami Convention & Visitors Bureau on Tuesday also announced that for the first time in the dining discount program’s 11 year history, there will be two tiers of pricing. Dinner at what is being called a selection of “fine dining” restaurants will run $19 for lunch and $33 for dinner.

Restaurants are classified in either the luxury or fine-dining category. All Miami Spice menus include an appetizer, entrée and dessert as part of the fixed price, which excludes tax and gratuities. The program runs Aug. 1- Sept. 30.

The luxury category includes top names on Miami’s culinary scene, such as the hot new Juvia, db Bistro Moderne Miami, Bourbon Steak Miami, The Forge and all the restaurants at Fontainebleau Miami Beach — Scarpetta, Hakkasan and Gotham Steak. In the fine dining category are slightly less formal eateries, like Mercadito Midtown, Rosa Mexicano, City Hall, Makoto in Bal Harbour, Wynwood Kitchen & Bar and Jaguar Ceviche Spoon Bar & Latin Grill.

The decision to create the two price points was an effort to both expand the Miami Spice program and address rising food costs, said Rolando Aedo, executive vice president and chief marketing officer of the GMCVB. It had been several years since the prices for Miami Spice went up.

“Miami Spice has grown so strong that restaurants told us they were at a disadvantage if they were not participating,” Aedo said. “We wanted to find a way to evolve the program to allow more restaurants in. This is also a recognition of the significant food costs these restaurants need to account for.”

While the list of participating luxury restaurants is currently the longer one, Aedo expects that at the final tally it will be about 40 percent luxury restaurants and 60 percent fine dining. Last year more than 140 restaurants participated; with the new price category, that total is expected to reach closer to 180 or 200 restaurants. For more information about participating restaurants see www.ilovemiamispice.com.

The idea of a two-tiered system is one that GMCVB has been looking at for more than a year.

“It’s a fine balancing act, based on significant research,” Aedo said. “The consumer will ultimately make the choice about what restaurants deliver the best value.”

 

LUXURY CATEGORY
Lunch $23 | Dinner $39

  • 1500° at Eden Roc
  • A Fish Called Avalon
  • Amuse Restaurant & Lounge
  • Area 31
  • Asia de Cuba
  • Atrio Restaurant & Wine Bar
  • Azul
  • Baoli Miami
  • Bianca
  • Bizcaya
  • BLT Steak at The Betsy
  • Bourbon Steak Aventura
  • Caffe Abbracci
  • The Capital Grille
  • Chart House Miami
  • Chophouse Miami
  • Christy's Restaurant
  • db Bistro Moderne Miami
  • The Dining Room
  • The Dome Restaurant and Caviar Bar
  • The Dutch
  • Essensia Restaurant & Lounge
  • Fleming's Prime Steakhouse & Wine Bar
  • Fontana at the Biltmore Hotel
  • The Forge Restaurant & Wine Bar
  • Gibraltar
  • Gotham Steak at Fontainebleau Miami Beach
  • Il Bolognese
  • Hakkasan at Fontainebleau Miami Beach
  • Juvia
  • La Cote at Fontainebleau
  • La Gloutonnerie
  • La Marea at The Tides South Beach
  • La Palma Ristorante & Bar
  • Le Provencal Restaurant
  • Luca Bella Family Style Italian
  • Meat Market
  • Mister Collins
  • Morton's The Steakhouse, Coral Gables
  • Morton's The Steakhouse, Miami
  • Morton's The Steakhouse, North Miami Beach
  • Mr. Chow
  • The Oceanaire Seafood Room
  • OLA
  • Ortanique on the Mile
  • The Palm
  • Palme d'Or at The Biltmore Hotel
  • Pascal's on Ponce
  • Preston's at Loews Miami Beach Hotel
  • Quattro Gastronomia Italiana
  • Red Fish Grill
  • RED, The Steakhouse
  • The Restaurant at The Setai
  • Rusty Pelican Restaurant
  • Sardinia Enoteca Ristorante
  • Scarpetta at Fontainebleau Miami Beach
  • Shula's Steak House - The Original
  • Shula's 347 Grill
  • Shula's Steak House at The Alexander Hotel
  • Smith & Wollensky
  • STK Miami
  • Tantra Restaurant and Lounge
  • Terrazza
  • Truluck's Seafood, Steak & Crab House
  • Tudor House
  • Tuyo
  • Two Chefs Restaurant
  • UMI
  • Vesper American Brasserie
  • Villa Azur Restaurant & Lounge

FINE DINING CATEGORY
Lunch $19 | Dinner $33

  • 94th Aero Squadron Restaurant
  • 660 at The Angler's
  • Armillary Grill Restaurant
  • Azzurro Italian Restaurant & Bar
  • Bistro One LR
  • Bond Street Lounge
  • Cafe Sambal
  • Caffe Portofino
  • Canyon Ranch Grill
  • Catch Grill & Bar
  • Cibo Wine Bar
  • City Hall the Restaurant
  • Deco Blue Restaurant & Lounge
  • Edge, Steak & Bar
  • El Gran Inka - Aventura
  • El Gran Inka - Brickell
  • Flame Caffe and Grill
  • Jaguar Ceviche Spoon Bar & Latin Grill
  • Jean Paul's House
  • La Riviera
  • Makoto
  • Maya Tapas & Grill — Ocean
  • Maya Tapas & Grill — Lincoln
  • Mercadito Midtown
  • Novecento — Brickell
  • Novecento — Key Biscayne
  • Off the Hookah Miami
  • Old Lisbon Restaurant
  • Panorama Restaurant & Sky Lounge
  • Peacock Garden Café
  • Piazzetta Marketplace and Restaurant at Acqualina
  • The Restaurant at the National Hotel
  • Rosa Mexicano Mary Brickell Village
  • Rosa Mexicano South Beach
  • Sawa Restaurant & Lounge
  • Seasons 52
  • Talavera Cocina Mexicana
  • Texas de Brazil Churrascaria - Miami Beach
  • Toscana Divino
  • The Trapiche Room
  • West Avenue Cafe
  • Whitney's Restaurant
  • Wynwood Kitchen & Bar

 

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