SoBe blogger wins ‘trip of a lifetime’

Meet Alice Shin, international food blogger. The 27-year-old South Beach woman bested 500 competitors to win $10,000 and an 18-day trip through Thailand, Vietnam, China, Japan and Korea with celebrity chef Mark Miller and Pei Wei Asian Diner executive chef Eric Justice.

Their mission: To find menu inspiration for the P.F. Chang’s casual concept. Shin’s assignment: To blog the Feb. 24-March 14 trip at

The Virginia native attended the UVA and Miami Ad School and is a senior copywriter at SapientNitro, an advertising and marketing firm.

“I’m very involved in the Yelp Miami community,” Shin reports. “In fact, I used a few of my Yelp reviews as part of my initial submission. I’m still amazed at how a tiny link that my friend e-mailed me turned into a trip of a lifetime.”


Thanks for checking out our new site! We’ve changed a ton of stuff, and we’d love to know what you think.
Email feedback