Robert Irvine dishes on the beauty of a great challenge & the South Beach Wine & Food Festival

Robert Irvine

Food Network tough guy Robert Irvine is bringing his can-do attitude to South Beach to host Party Impossible at 1111 Lincoln Rd. The host of Dinner: Impossible, Worst Cooks in America & Restaurant: Impossible will be up against more than long lines and hungry crowds – Festival organizers have planned four surprise challenges throughout the evening (think slicing a tuna and stuffing éclairs). We chatted with the English native about Miami, the secret to a great party and karaoking with Morimoto.

Catch Irvine at Party Impossible and Sunday’s Fun and Fit as a Family.

What are your plans for this year’s Festival?
It’s something I look forward to every year. Lee [Schrager] does such a great job bringing things together. And I’m very excited about Party Impossible because it’s going to be something that’s never been done before.

What’s the secret to a great  party?
You want to have fun, loud music; great food; and a really great group of people. That’s why we’re throwing in action and adventure. They’ve planned four challenges for me, I don’t know what they’re going to be – and don’t believe what you see on the website, they post those to throw me off.

You do seem to love a challenge
It’s exciting. I like to be put on the spot – it makes you think fast, it makes you create. The longer you have to think about stuff, the more you procrastinate. My goal is to make this party the best party that SBWFF has ever seen

Tell us about your partnership with Epicure for Party Impossible.
Think about what this family has done. Turning a small business into a mega business. I’m amazed at the quality of product they put out and they amount the do/ You name it, they’ve got it. I’ve had the pleasure of seeing the kitchen and meeting the people who run it – class, class, class act

What makes the South Beach Festival different from the others?
Miami has such a great food scene and such a great vibe. The people are great, the little Cuban cafes and when you get all the Food network and food people in one place it’s just a good time. Great wine, great food and you get a chance to meet & interact with great people. It’s a good chance for people to see how nice I am and not as intense as I am on TV

You’ve been coming to the Festival for nearly six years – any favorite moments?
I’m a big, big fan of Guy [Fieri] and Paula Deen. Morimoto singing karaoke – every time you get these people in one place you know it’s going to be a great time. I also love the demos, tasting new wines, I get a chance to meet lots of people who I normally don’t meet.


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