A Brooklyn “it” girl is moving into the Design District and her name is Roberta’s.
“The most important brand in the pizza universe,” according to The Infatuation and a “rural, hippie punk food Utopia,” according to its 2011 New York Times review, is set to open a mobile pizza pop-up in the Miami Design District’s Jungle Plaza in October and will remain there through April.
“Roberta’s has always been a supporter of art, design and ideation, which is why chose the Design District for our first venue in Miami. We love the vibe, style and continual evolution of the neighborhood and are thrilled to be a part of its next phase,” says co-founder Brandon Hoy.
The pop-up will be open daily from 11 a.m. to 10 p.m., serving signature pizzas and seasonal specials, including the classic margherita and the Famous Original, all described by the Times as “marvelous things of no particular geographical provenance.” Prices range from $9 to $18 per pizza.
For those unfamiliar with Roberta’s, Brandon Hoy and chef Carlo Mirarchi opened it in January 2008 in Bushwick, Brooklyn before the hipster invasion.
Built inside a former manufacturing building, the restaurant features communal seating, private tables, and atrium — but that’s not all. There’s also a multi-use outdoor terrace and bar, Heritage Radio Station, an onsite vegetable garden and discreet access to the two-Michelin Star restaurant, Blanca. The adjacent Roberta’s Bakery offers fresh pizza for takeout and delivery as well as frozen pizzas and a variety of fresh baked goods, naturally leavened breads, and retail merchandise.
The Design District pop-up won’t be nearly as elaborate but it likely will be a magnet for South Floridians with New York roots.