'Can You Feel It? The UMF Experience' hits big screen on March 22

Scene from the movie "Can You Feel It? The UMF Experience"

For electronic dance music lovers or just curious and adventurous souls who have never had the opportunity to enjoy the Ultra Music Festival in person, here’s a great way to experience the one-of-a-kind, collective spiritual vibe vicariously. The film “Can You Feel It? The UMF Experience” quite simply takes you there, for an insider’s view of the biggest and wildest dance-music event in the world.
You can see it at 8 p.m. Thursday, March 22, at select theaters (visit www.fathomevents.com for the theater nearest you). You’ll see live footage from last year’s festival during Winter Music Conference week at Bicentennial Park in Miami, with commentary from some of the planet’s most famous DJs, including Armin van Buuren, Afrojack, David Guetta, Tiesto, Carl Cox, Avicii and dozens more. If you don’t understand the appeal of Ultra and its music, this film just might sway you.
“They truly captured the energy of Ultra the festival, and the electronic dance movement as well,” says UMF co-founder Adam Russakoff, who’s also one of the film’s executive producers, along with Russell Faibisch. “They called it “Can You Feel It?” for a reason.”
It’s difficult to imagine that even the most repressed members of society (like the authoritative forces that banned dancing in “Footloose”) could resist this film’s primal charms, as waves of joyous revelers create a swelling surge that seems to parallel religious salvation. It’s a musical movement that’s finding its way onto the pop charts as well.
“It’s also a great insight into a lot of the biggest DJs and what their feelings are on electronic dance music and how it’s overtaken so much of mainstream music, and how it’s so credible now,” says Russakoff. “So it’s just a really exciting movie.”
Faibisch is equally impressed: “We put out a movie in 2004, and we film every year and capture footage of the festival, but we’ve never been motivated enough to come out with a second movie until the time was right and the director was in place. Just as a piece of art, it’s really amazing.”


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