Sure, a handshake is nice. But now there’s another way to thank a first-responder for their service.
This week brew-spot BJ’s launched Buy a Hero a Beer, a nationwide campaign that invites everyday heroes — firefighters, police officers, EMTs, etc. — to redeem free beers as a sign of appreciation for their service to others, and invites anyone to contribute a brew to the cause.
To participate, guests age 21 and over can contribute $6 toward a pint of BJ’s craft beer or handcrafted soda in honor of a hometown hero. To contribute, you can visit bjsrestaurants.com/hero, BJ’s mobile app, or ask to add the contribution to your bill.
Heros, in turn, can sign up online to reserve a beer.
“This new program is designed to engage the entire nation in recognizing the heroes in our country, in our communities, and in our personal lives,” said Greg Trojan, President and CEO of BJ’s Restaurants, Inc. “At a time when too many stories are focused on the negative, we want to spread positivity by allowing our guests to buy a beer for everyday heroes. These are the noble men and women who may not make headlines but who deserve a toast for their courage and kindness.”