The Premios Juventud just gets more and more entertaining.
Thursday night’s ceremony will feature a special performance by Shakira — but unfortunately, not in the flesh.
The Colombian pop singer will be at the Global Citizen Festival in Hamburg, Germany and perform with Coldplay.
The Euro festival is raising awareness for those living in extreme poverty.
PJ 2017 this year expanded its focus to other social causes as well. The “Agentes de Cambio” (Agents of Change) category six Latinos under the age of 30 from throughout the country will be recognized onstage for their work on behalf of the environment, education and social inclusion.
Everyone is encouraged to click onto www.premiosjuventud.com, to share the social causes they champion with the hashtag #IStandUpFor.
“In keeping with the spirit of Premios Juventud this year and the focus on social action, we are pleased to add the surprise performance of Shakira with Coldplay, thanks to Global Citizen, an organization focused on eradicating poverty and making the world a better place through the actions of each and every citizen,” said Univision’s President of Music Jorge “Pepo” Ferradas.
PJ 2017 airs on the Univision Network, starting at 7 p.m.
Fans can join the show conversation on social media using #PremiosJuventud via @PremiosJuventud on Twitter and Instagram, at Facebook.com/PremiosJuventud, and adding PremiosJuventud on Snapchat for unique content.