Karolina Kurkova must have had the equivalent of Wheaties for supermodels Wednesday.
The stunning Czech, who flew in from London after attending the British Fashion Awards on Monday, really did Art Basel right. She started off her day with a mini press conference at the W South Beach to show off her collaboration with IWC Schaffhaussen’s new line of watches, a midsize model called the Portofino Collection.
The Swiss timepiece company, with two local boutiques in Bal Harbour and the Design Disrict, makes most of its styles for men, so the luxury watches are on the more masculine side — in a good way.
CEO George Kern unveiled a short film called “A Sparkle to the Wrist,” featuring major Hollywood players who are also faces/friends of the brand. We’re talking an international cast of Austrian Christoph Waltz, Aussie Cate Blanchett, Scot Ewan Mcregor, China’s Zhou Xun and Brit Emily Blunt, who was supposed to show at the Miami Beach event, but did not.
Kern explained that the bold-face-named crew were flown over to Portofino, Italy, last year to shoot the glamorous, two minute black and white La Dolce Vita like spot, which has gotten close to 5 million views on YouTube.
Their jobs didn’t seem like much of a hardship. You see the two male actors schmoozing in a cafe, then the three women, adrogynously dressed in suits, join them. More schmoozing and posing. Playing in the background is evocative music: Amore Fermati” by 60s Italian singer Fred Bongusto. Then they all board a boat and look as if they are headed to George Clooney’s wedding (actually he would have made a great addition to this clip).
But actually Kurkova, who costars in another IWC film about the making of “A Sparkle to the Wrist” with fellow model Adriana Lima, says the two day shoot, which started at 4 a.m. and ended at 6 p.m., was fairly intense. That’s because perfectionist Vogue photographer/filmmaker Peter Lindbergh was at the helm of the whole operation.
“Peter didn’t want us in hair or makeup,” said Kurkova in a beige Chloe dress and Sophia Webster heels. “He wanted to see our expression, our emotions. It was about being real and natural, being individuals. It was a beautiful blend of all of us coming together.”
It wasn’t all business. “I feel like we got to enjoy Portofino,” said Kurkova, who has a home in Miami. “It was about us being able to soak in the atmosphere and ambience and tell the story.”
How did it feel for her to hang with Hollywood big shots like Oscar winners Blanchett and Waltz?
“I think the bigger the star the more normal and grounded you are,” said the former Victoria’s Secret Angel. “Everyone got along. There was no ego, no attitude. They could have hated [me and Lima], right? But it was a wonderful energy. There was no, ‘Oh you can’t talk to me, Don’t look at me, I’m a mega-star.'”
How did Kern pick the stars to be in his campaign?
“Most came by chance,” he said, adding that he had seen McGregor and Blunt in the 2012 indie “Salmon Fishing in Yemen,” and thought they would be a good fit together. “There are some stars who didn’t fit with the brand and would never have been asked.”
Later Kurkova stepped out iat the Design District for the opening of the luxury luggage brand Rimowa. The 30 year old went more casual, in a Delpozo white off shouder top and red balloon capris.
Also attending the event, which served luggage shaped cake (!): Eva Longoria, in a beige pantsuit and taking selfies with any guest who asked; newlywed Solange Knowles, who threw no fits and seemed in a good mood; and Mexican actor/singer Diego Boneta.
Then another costume change for the IWC gala, back at the W South Beach, where she wore Chloe again — a sexy black gown.