Cardi B has raced her way up the Billboard’s Hot 100, taking her place at No. 3 for her breakout single “Bodak Yellow” just a week after first breaking into the chart’s Top 10.
The summer trap anthem was No. 8 just last Friday when the Dominican-Trinidadian rapper released the Spanish-language version of her hit song.
The move from No. 8 to No. 3 is another accomplishment for the novice rapper. Her career is just now taking off, especially in comparison to the music artists whose songs have claimed the top two spots.
“Bodak Yellow” hit a new peak at No. 3, just below Luis Fonsi’s “Despacito” and DJ Khaled’s “Wild Thoughts.” Fonsi’s been a star in music for more than 20 years, and DJ Khaled’s been producing albums for more than a decade, but could newcomer Cardi B make a “money move” to No. 1 ?
New York Times critic Jon Caramanica noted a common thread running through each of their summer 2017 hits: influences from the Spanish language.
By a very relaxed reading, the top three songs on the Billboard Hot 100 all owe their success to the Spanish-speaking world: “Despacito,” the reggaeton-lite hit by Puerto Rican stars Luis Fonsi and Daddy Yankee, has been at No. 1 for 15 weeks (the second-longest run of all time); just below it at No. 2, “Wild Thoughts,” DJ Khaled’s collaboration with Rihanna and Bryson Tiller, is in essence a revision of “Maria Maria,” which was a Billboard No. 1 hit for Santana in 2000. Anderson said that alignment most recalled certain weeks in 1999, a year in which Ricky Martin, Jennifer Lopez, Santana, Christina Aguilera and Enrique Iglesias all had songs reach the Top 10.
As far as Cardi B’s “Bodak Yellow?” The single may become even more popular because it’s been in heavy rotation on Spanish language radio stations since her Spanish remix dropped.
“Despacito” received a similar boost when Justin Bieber’s verse in English was added to the remix, Caramanica wrote. The song was the first song in mostly Spanish to take the No. 1 spot since the 1996 “Macarena” and, sitting comfortably at No. 1 for a near-record 15 weeks, it additionally surpassed the 90s hit’s 14-week run on the top of the chart. The only song to beat “Despacito’s” No. 1 run on the Billboard Hot 100 and by only one week is “One Sweet Day” by Mariah Carey, featuring Boys II Men.
But could Cardi B’s “Bodak Yellow” dethrone “Despacito,” bereaving the mostly-Spanish ballad of a historic moment using the same formula that afforded it its success, but in reverse?
Cardi B is the first to share that her seemingly overnight rise to fame has not been without hustle on her part. But a lot of celebrities are rooting for her, while bumping her song — Drake, Demi Lovato, Snoop Dogg, Iggy Izalea, Edris Elba and her increasingly affectionate boyfriend rapper Offset from the group Migos.
To get to the top (she’s already No. 1 on the Hot Rap Songs chart), though, she’ll have to beat out DJ Khaled who had the star power of Rihanna in “Wild Thoughts,” the video of which was shot in Little Haiti. And she’ll have to somehow knock “Despacito” down a notch or two.
Judging from what many people would consider the rapper’s instant success, one might lean toward a “yes,” especially with the help of the “reverse Despacito effect.”