Madewell Pops Up at Primary Projects


The Art Basel collab is called RANEYTOWN


By: Annie Vazquez


Madewell is having a special pop up shop at Primary Projects gallery during Art Basel in the Design District.The collaboration will feature artist Rebeca Raney’s limited edition collection.Raney’s has created a cashmere sweater, pendant necklace, silk top, scarf and a custom leather transport tote featuring her whimiscal creations. Her signature backwards-facing llamas and intricate floral elements are the inspiration behind the line called “Boutique by RANEYTOWN. The gallery pop-up runs from December 1-6 and on December 6 from 6 to 10PM there is an opening reception. The complete Rebeca Raney x Madewell collection, along with treasures including bronze figurines, hand-painted paper rocks, letterpress stationary and more will be available at Madewell stores in Miami, New York and Los Angeles too. Email: for appointments.


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