Le-Brat James at Shake Shack
New York-based chain's Beach outpost welcomes LeBron James to Miami.
The Le-Brat James is a griddled bratwurst with Tabasco-simmered onions, sold for $5.75
SHAKE SHACK
Where: 1111 Lincoln Rd., Miami Beach (corner of Lincoln and Lenox Avenue)
Hours: 11:30 a.m. to 1 a.m.
7/9/2010
Le-Brat James -- it’s not LeBron’s new nickname from disgruntled Cavalier fans, but a new, limited-time menu item at Miami Beach’s newest burger joint, Shake Shack. The just-off-Lincoln Road venue is offering The Le-Brat James, a ‘‘griddled bratwurst bringing the HEAT with Tabasco simmered onions.’’
‘‘They were serving it in New York -- they also wanted LeBron,’’ says Zach Koff, the company’s director of Florida operations. ‘‘I thought it was appropo to bring it here.’’
The Shack, which made its Miami Beach debut last month, began serving Le-Brat at 11 a.m. Friday and had sold about 15 in the first hour and a half.
Like LeBron, Le-Brat is working for less money (unless the Heat and Cavs complete a sign-and-trade deal, that is). The $5.75 special will be available through the weekend.
‘‘We’re so glad he came here,’’ Koff says.
On Our Radar
On Our Radar
- Score tickets for concert at Microsoft store opening
- Will and Jaden Smith get photobombed at Heat game
- Luis Fonsi is engaged to model Agueda López
- Wendy Williams giving out advice at Books and Books
- Kris Humphries swarmed by fans in Miami Beach
- New Disney store to open at Bayside Marketplace
- Cat Daddy Jackson Galaxy coming to Books and Books
- Michael Schwartz goes family style at The Raleigh
- Bryan Adams to perform at Olympia Theater
- Will and Jaden Smith to appear on red carpet
