John Varvatos Opens South Beach Store


The luxury men's line comes to Lincoln Road


By: Annie Vazquez

John Varvatos has opened up shop on Lincoln Road. The luxury men's line sells tailored clothing and sportswear as well as accessories. There's footwear, bags, belts, eyewear, limitied edition watches and men's fragrances. The Miami Beach location is the 10th store to Varvato's lists of free-standing boutiques. The shop is inspired by the vibe of his original Bowery shop which used to be the home of music venue CBGB's. It is a 2200 square-foot space. 

Vavartos said it took him a few years to find the right location for his shop in Miami and Lincoln Road seemed like the ideal spot. The move to come to Miami? "Miami is a wonderful community with a great fashion spirit. That coupled with it being a travel hub/gateway to Western Europe and South America makes it the perfect spot," he said.

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