Boutique of the week: Jo Malone
The globally recognized brand has brought its homegrown, sweet smells to the tropics
By Elizabeth Stewart
The lowdown: Whether you know her from the signature candles or fruit-infused colognes, London-based “scentologist” Jo Malone has famously mastered the art of crafting fresh fragrances. Now we can finally get a closer “whiff,” as the globally recognized brand has brought its homegrown, sweet smells to the tropics.
The hood: Only a few steps from the new Nordstrom’s, the recently opened location is on the second floor of the posh shopping haven of Aventura Mall.
The vibe: Clean, classic and contemporary, just like Jo Malone’s trademark packaging. Guests are warmly greeted and encouraged to sit, sniff and spritz an array of custom-blended fragrances in numerous forms.
Highlights: The multi-layering. Designed to be combined, each refined scent can be paired with another to formulate your ideal combo. The front table is adorned with all of the 100 ml cologne bottles, priced at $100 each, including top sellers Nectarine Blossom & Honey, Pomegranate Noir and the newest addition, Orange Blossom. Smaller 30 ml bottles are also available for $55, the perfect amount to avoid being snatched up at airport security. The Vitamin E Body Treatment Scrub leaves your skin visibly smooth, refreshed and honey scented. And of course, there is the signature Jo Malone Grapefruit Scented Candle starting at $65.
But the shop’s real gem? The Tasting Bar, allowing shoppers to choose from a menu of fragrances and discover new favorite blends. Guests can sample everything from shower gels and bath oils to Vitamin E scrubs and body crèmes with lavish hand & arm massages. And the Tasting Bar doesn’t have to just be for your skin, call ahead to reserve a “Jo Malone Happy Hour” where you and a few friends can be pampered while sipping complimentary cocktails.
Manager says: “Jo Malone is great place to have fun and be pampered at the same time,” says David Ponce.
Customers say: “My skin smells amazing and is literally glowing when I leave the store. Only problem is, I can never decide which scent I like best!” says Melissa Robinson.
Jo Malone, Aventura Mall, 19501 Biscayne Boulevard, 305.931.8950.