Two years ago, I got an email from a friend/ex-coworker about a new website launching in Miami and that they were looking for an editor. The name of the website was DailyCandy, a daily e-mail sent out to subscribers highlighting everything from a new restaurant to a woman who will give you a wax in the shape of your bf's initials. Or something. I had never heard of it before, but when I went online to check out other city editions (NYC, LA, Philly, etc.) and started reading the sassy, witty prose, I knew we would be a perfect fit. The DC ladies thought so too, and so DC Miami was born.
Fast forward to present. In the past few months alone, similar city websites/newsletters have launched, including UrbanDaddy (kind of like a DC for dudes); Thrillist (a more gender neutral DC); and Yelp, a website totally run by its users - leaving reviews of everything from bars to dry cleaners. Oh yes, and Miami.com. Not to sound like a doo-shay, but when anyone asks me who our competition is, I say no one. We're not an email, and we're not totally run by our users. I like to describe us as an online city mag/user review hybrid. The staff AND the patients are running this asylum.