Black Friday Festival features Kendrick Lamar on Nov. 23

 

Inaugural music concert at Sunset Cove Amphitheater in Boca Raton

Kendrick Lamar

By Michael Hamersly

It seems like there’s always some up-and-coming rapper who’s the “next Tupac” or the “new Snoop.” But this time the hype is for real: Kendrick Lamar, a member of the hip-hop supergroup Black Hippy, seems to represent the natural evolution of Tupac’s soul. And it feels like destiny: When he was 8, he watched his idols Tupac and super-producer Dr. Dre film the video for their hit “California Love.”

Eight years later, the Compton MC dropped his first mixtape, “Youngest Head N---- in Charge,” which landed him a record deal with Top Dawg. Lamar’s star was rising such that even before he released his major-label debut on Interscope Records last month (“good kid, m.A.A.d. City,” which hit No. 2 on the Billboard charts in its first week), he had already worked with heavyweights including Dr. Dre, Drake, The Game, Rick Ross, Pharrell Williams, Young Jeezy, Lil Wayne – even Lady Gaga.

Catch Lamar’s unique style (his voice sounds as though he’s just inhaled a massive lungful of smoke, and XXL Magazine called him “fearless and brilliant”) as he headlines the inaugural Black Friday Festival kicking off at 5 p.m. Nov. 23 at Sunset Cove Amphitheater in Boca Raton (12551 Glades Road). Miami Heat DJ Irie will host; other acts include Kanye West’s latest project, Pusha T; Kid Ink, making his South Florida debut; singer-songwriter Makayla Duvall; electro-pop singer Ty Sade; and many more.

The concert also represents the premiere of T-Ticket by KottonZoo, which allows people to actually wear their tickets – each T-Ticket shirt is printed with a unique ink code that’s scanned at the gate. (Very cool!)

Tickets ($30 general admission, $125 VIP) are available at www.blackfridayfestival.net; for T-Tickets ($39.99), visit www.kottonzoo.com.

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