Beplatinum Cosmetics

 

The Upper East Side welcomes a new beauty haven.

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Maria Tettamanti

The lowdown: There’s a new beauty haven in the Upper East Side by the name of Beplatinum Cosmetics. The boutique boasts Owner Maggie Latortue’s very own custom-made line of mineral-based, high quality cosmetic and skincare line for women of all ages and skin tones named — you guessed it — Beplatinum Cosmetics.

“Customers can expect to see my entire line of cosmetics including bronzers, oil-free foundations, mineral lipsticks, lip glosses, nail polishes with over 50 shades, skin care products, hair goodies and I also created a line for men,” Latortue says.

The ‘hood: Nestled in the on-the-up-and-up Upper East Side, the shop’s neighbors include Michy’s and Salon No. 1.

The vibe: Take a walk on the wild side. Zebra prints and pops of silver and reds radiate a playful feel. “There’s also a chic lounge area with animal-print furniture and red seating. I basically want everyone to feel comfortable while they shop,” Latortue says.

The highlights: Scoop up beauty booty such as Beplatinum nailpolish ($8 and up), bronzer ($40), lipstick ($13), false lashes ($5) and red clay mask ($35).

The owner says: “I always tell my customers: Be you. Be beautiful. Be platinum,” Latortue adds.

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