Beauty brand wants to stomp out bullying with help of celebs

 

Awareness campaign

ProudMouthCampaign.jpg

By People Page Staff

We all know October is Breast Cancer Awareness Month. Did you also realize it's Anti Bullying Month as well? Beauty brand Soap & Glory is working on a campaign called “Proud Mouth” to raise funds and awareness for STOMP Out Bullying, an organization that focuses on reducing and preventing bullying, online and off, while educating against homophobia, racism and hatred. Soap & Glory is donating $1 from the sale of each of the cult favorite Sexy Mother Pucker Lip Plumping Gloss in the shade Baby Doll ($15 at Sephora).

The brand has had support from such stars as Katie Cassidy, Secret Life’s Beverley Mitchell, TV personalities Audrina Patridge, Catt Sadler and Jillian Michaels. Each celeb has taken to Twitter to tell her fans about the campaign using the hashtag #PROUDMOUTH.

More info: http://www.soapandglory.com/us, stompoutbullying.org

Details: $1 from every Baby Doll sold will go to help Stomp Out Bullying. The goal is to raise $25,000 from sales in the USA in the next year.

 

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